Marketing and the Lake Erie Wind
Expecting the right people to find you in a sea of websites, directories, social profiles, and search engines is like throwing your business cards into the Lake Erie wind, expecting them to land in the hands of the perfect ideal customers. It’s up to you to get out there.
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When I Say “Buy Local”: Entitlement, Laziness, and Responsibility
Pride, devotion, and loyalty to a brand doesn’t happen overnight. You’ve got to earn trust, build a reputation, and reach out to your target audience just like anyone else.
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M&Ms, Mad Men, and Marketing: Stating the Obvious
Melt-averse candy, slimy marketing with perfect hair, and why it matters to your biz. It’s time to show off the things that are obvious to you, but not to your customers.
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Green Chalk Can Taste Like Hippies
Unless you’ve got some funky superpowers, you don’t have the option to choose how people hear your message, any more than Hendrix can rise from the grave, bang our heads together, and say, “The. Sky. It’s kiss the sky, you dingbats!” But you’re not exactly a powerless corpse, either. How do you know if you’re being misunderstood, and what can you do about it?
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