Whites and Expectations
White fabric (well, natural-fiber white fabric) is a weird thing.
The fibers are factory-bleached to make them white, and then we bleach them again at home, over and over and over again, to keep them white. Why do we put ourselves through this cycle? Even ignoring the chemicals involved, having a separate whites load is a pain in the ass. Why not just wear things made from fibers in their unbleached state so you can wash them with your lights?
Vanity. Because it’s what we’re used to. A cultural expectation.
What are you doing, in your business or your life, that requires regular maintenance and upkeep but brings no rewards? What are you doing only because it’s expected, because it’s the norm? How can you move back toward “natural” in 2012?
Brought to you by my organic cotton tie-dyed socks, which, based on the brightness of their colors, were almost certainly bleached before they were dyed.